Web design has always played a crucial role in controlling all the activities related to web development. It is this designing that makes a site look attractive and trendy and attracts more visitors to it. But with the use of mobile and tablets increasing, the need for responsive designs has reached a new height, as it makes a website adjust to any devices and platforms. Lets have a look at some of the main reasons for your business site to opt for this design.
To Cater to The Increasing Mobile Traffic
The quantity of mobile traffic has increased considerably over the past few years. In recent times, more and more people are preferring to browse the internet through tablets and smartphones. Therefore, the more the more quickly you opt for responsive sites, the faster your business will reach to more people, as the survey shows that many websites receive more tablet and mobile traffic than desktop one.
To Improve the Traffic Conversion Rate
A responsive web design with landing pages that are optimized for accessing through mobile, helps in turning the paid visitors into customers while achieving the business goals of the site. By making the content of a website more shareable, a responsive design contributes greatly to improving the conversion of a business website.
To Reduce Bounce Rate and Boost Engagement
A responsive website not only helps to improve the numbers of viewers engagement; but also plays an important role in reducing the bounce rate of a website as well. The lower the bounce rate will be, the better will be the ranking of a website.
To Better Manage and Maintain the Website
Maintaining a website that has a responsive web design is much easier than managing websites with different designs. A responsive design means it functions perfectly on both desktops as well as other portable devices, such as smartphones or tablets. It simply eliminates the need of spending both time and money for creating separate website versions for the desktop and mobiles.
To Get Better Ranking in Search Engine Results
Do you know that google prefers the responsive websites over the mobile websites? Yes, it is because of the fact that the responsive design is much easier to crawl for the Google Bots. Plus, it is also the most popular search engines that take into account the responsive design of a website in determining their ranking in the SERPs.
If you consider the above-mentioned reasons carefully, you will very well understand why theres so much fuss about switching to responsive web design recently.